JULIAN ROUAS PARIS

Women who avidly read magazines know that the perfume ads sometimes get in the way of actually reading the magazine.

The perfume ads are printed on thicker paper, and can make magazine pages misbehave. Some perfume ad scents are also overwhelming when there are three or more in one magazine.

For these reasons, I typically tear out all of the perfume advertisements in fashion magazines before I read them. Over the years, I have found some creative uses for these scented papers.

Because I don't like to apply perfume to my skin by rubbing paper on it, I rarely ever take these new scents for test drive. I have found other ways to explore these perfumes.

Here are 5 uses for perfume sheets in magazines:

1. Drawer Liners

You may already line bureau drawers with some kind of kitchen liner, or special drawer liner. In "the old days" people used folded newspapers to line dresser drawers. I find that using one scented perfumed sheet in a drawer not only lines the drawer, it also adds a pleasant aroma.

This is a free way to keep clothes freshly scented.

2. Car Freshener

For a scent different than "new car" or vanilla, place an opened perfume sheet from a magazine under a seat in your car. You can enjoy a new scent every week, when you use the advertisements you have collected.

3. Linens and Towels Freshener

Another place to use these free scented sheets is to place them in cabinets where linens or towels are stored.

4. Closet Freshener

Another way to use perfume sheets in magazines is to tack them up in a closet. This works great for closets that do not get much uses, including closets which house seasonal clothing.

5. Under the Sink

Underneath the kitchen sink in a house may not be the best looking or best-smelling place in the house. Use these free scented sheets to make those dark places smell a little bit better.

6. In Your Gym Bag

You may empty your gym bag every time you go to the gym. If you go to the gym three or four times a week, you may only wash the gym bag itself once a week or less. Tame any odor emanating from your gym bag when you travel to and from the gym, toting around sweaty exercise clothing or wet bathing suits and towels.

Place a scented magazine sheet in one of the pockets of the gym bag. It will keep the gym bag, and the gym locker smelling a bit more fresh.

Any of these six ideas are great ways to scent your personal spaces, when you use free scented perfume advertisements from magazines.

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Jen's Perfume Smells Like Childless Misery; Justin Bieber Grapples With McQueen's Death

• The inevitable Aniston perfume is, oddly, not titled Desperation and Loneliness but, instead, "Lola V" - which sounds like the name of a Hollywood baby. That she'll never have!


• Celine Dion, meanwhile, presents yet another scent: "Pure Brilliance."

• Kimora, in her latest scent, takes a different approach: "This scent is meant to be a call to action - I am challenging everyone to be bold, inspired and intelligent," she declares. We appreciate the courage of launching a celebrity scent in a world sorely lacking in them.


• Bieber's style: "I'm not a splurger, but I like clothes like G-star and I really like shoes - I wear Supers a lot. I wear a lot of hoodies, but I also like Alexander McQueen. I think he is very original and does amazing stuff. [Interviewer: "Unfortunately, he died recently."] Rest in peace. I didn't know that."


• Jerry Hall calls Botox "hideous," saying, "I'm going to go for the eccentric, wrinkled suntanned look instead. I love the sun. I want to look like a North American Indian - big jewelery and wrinkled, suntanned skin. Much better than the skinny, cut-up look."


• Speaking of the family Jagger, daughter Georgia May is not, as bookies suspected, going to be replacing the disgraced Peaches Geldof as the face of Miss Ultimo. Her agent says she's just too in-demand.


• In a sign that the times they are a-changin', Diane Von Furstenberg is back to expanding her retail empire after a brief, recession-fueled hiatus. May we suggest more discount stores, a la Woodbury Commons? Thanks.


• On the other hand, denim line Rock and Republic has filed for bankruptcy as the denim bubble continues to pop.


• Photographer Todd Cole has shot Rodarte's latest short, a "futuristic film, which featured Guinivere Van Seenus wearing Rodarte's spring/summer dresses."


• One day's not enough for Origins: to celebrate Earth Month, the eco-friendly company's throwing an April 19th concert featuring Macy Gray.


• The appointment of one of the NY Governor's cronies to the board of trustees of the Fashion Institute of Technology is raising well-groomed eyebrows. The non-fashionista's appointment, says one official, "seemed a little out of left field."


• JustJared calls this still from Jesus Luz's Ellus Leather Denim campaign a "Shirtless Easter Treat." We'd call it more, a study in blankness - like a John Cage piece, but it's a person.


• A new social networking site, Fashion Stake, is trying to bring crowdsourcing to the least democratic of media. Says Reuters, "Fashion Stake will allow customers to directly fund fashion designers by browsing on-line collections and buying a stake in a collection in return for credits to buy clothes. Patrons can also share ideas with designers and vote on collections." Either brilliant or doomed!


• We love Garance Dore's dreamy fashion footage: check out her "month in fashion" vid. [Garance Dore via Fashionista]


• In honor of its 50th birthday, Doc Martens has commissioned a digital campaign in which artists like the Stone Roses and Noisette cover classic rock tunes. We were thinking more "The Queen is Dead," but sure!


• The (presumably post-Special K) red dress worn by an actress in a British Special K commercial has elicited so many queries that retailer Marks and Spencer's going to start selling it. And the beachy cotton frock is only £19.50!


• Kelly Osbourne has apparently gotten hooked on fake tan while dancing with the stars. Which is convenient, since she's a face of St. Tropez self-tanner!


• It's Lagerfeld's turn to decorate the iconic Coca-Cola bottle. The kaiser's emblazoned a white Diet Coke with his own silhouette - the svelte version.


• The DNC says that their "Big Fucking Deal" (or, BFD) tees are selling like undignified hotcakes, indeed, "faster than iPads this weekend."


• Speaking of politics! Cast your vote for your favorite American designer in CFDA's "Popular Vote." (Or, y'know, stay out of the whole thing.)

Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.

Julian Rouas Paris