JULIAN ROUAS PARIS

Overview

Pac Sun's Lilu perfume quickly gained a cult following amongst both teen girls and their mothers, who were clamoring to snatch up as much of this coveted fragrance as possible. So why on earth was it discontinued?

An Instant Classic

When Lilu perfume was initially released at national retailer Pac Sun, it instantly gained a large following. Pac Sun describes the fragrance as evoking the floral and "breezy" scents of the South Pacific and the Hawaii Islands.

Suddenly Discontinued

Lilu was discontinued on July 24, 2008, with no explanation from Pac Sun. While bottles of the fragrance are occasionally seen in various Pac Sun locations throughout the United States, the company is no longer producing Lilu perfume.

Check Local Stores

Check your local PacSun location for the Lilu perfume - Although it has been discontinued for over a year, some fans of the scent have reported success by scoping out their local PacSun retailer for a few unsold bottles of this treasured perfume.

Last Place to Buy Lilu

There is one more place where you can still purchase Lilu - That is, for a price. Online auction house eBay has listings for the discontinued fragrance, but a bottle may cost you: One listing for a .5 ounce bottle of Lilu was priced at $49.95.

Try an Alternate Scent

If you are dying for a Lilu fix but unwilling to pay exorbitant prices on eBay, there are some alternatives to Lilu that you could try. Lacoste's "Love of Pink" has a great floral scent, as does "Happy" by Clinique.

Make Your Voice Heard

If you are unwilling to simply switch over to a Lilu impersonator, then make your voice heard to Pac Sun. Visit the "contact us" section of the Pac Sun website (www.pacsun.com) and let them know that you would love to see Lilu back in stores.

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